Be More Cheetah is a trading brand of The Zest Collective Limited, registered in England, number 04515631

As it turns out, I've been a Fractional CMO running an FMO for a long long time. Who knew? I have a broad dislike of 'buzzwords and phrases' so I never even bothered to check this one out. But now it's cool to the point where people use it as the lead statement on their LinkedIn profiles... So I'll explain it like so - for the buzzword allergic. The people who laugh too hard at Wankernomics. Most companies in 2026 have the same headache   Targets keep going up. Headcount and

Agentic commerce means AI does your shopping. Not “recommends”. Not “suggests”. Buys. You say: “Find me the best 75‑inch TV under £1,500, delivered by Friday.” The agent does the rest. Searches. Compares. Checks reviews. Applies discounts. Pays. The only human action is intent. "Find me this." Find me that."   What funnel? No five‑stage journey. Just intent and order. If you’re in sales, that should grab your attention. Because the thing you need to influence is no longer a p

A bloke walks into a bar. He said “ouch”. It was an iron bar. Not really. But stay with me. Because we're all walking into the AI Bar right now. The bar is called AI. And everyone's acting like the place is going to burn down.   Remember when everyone thought AI was going to steal all the marketing jobs? That was yesterday. Today, 91% of marketers think AI will actually create MORE jobs. What changed? People stopped panicking long enough to actually think.   The chef at the p

In the wild, a missed opportunity means you go hungry. Much like the business world in 2026. But we believe there is a ‘sweet spot’ between “that’ll do” and “absolute perfection” that everyone should be aiming for.   Kill ‘analysis paralysis’ (The 80/20 Rule)   Cheetahs don’t wait for the perfect moment; they wait for the right moment. Most internal marketing teams get bogged down in endless meetings and try too hard to ‘perfect’ a piece of content.   Costs spiral, nobody win

The word 'small' can limit how your company is perceived. As a test, I ran our company through Chat GPT , Google Gemini , Perplexity and Claude using the question "Are Be More Cheetah any good?" And I found a chink in our armour. The term ' agile' captures the true strength of a business that moves quickly, adapts easily, and stays flexible in changing markets. This is why agility matters more than size and how embracing this mindset can help your business thrive. David

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