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Be More Cheetah is a trading brand of The Zest Collective Limited, registered in England, number 04515631
Bridge over the river why?
A customer eye view of the world of marketing - the good the bad and the ugly.
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How did high value products and services sell anthing before Google PPC?Here’s how…
The world is obsessed with “digital activations”: From social media schedules to Google PPC to intrusive AI suggestions in Microsoft...

Steve Fairhurst
Oct 22 min read


It doesn't take long to be wrong
About 30 seconds in the case of the new Cazoo ad campaign. I'm a hopeless petrolhead. I love cars and thanks to the influence of my...

Steve Fairhurst
Mar 6, 20202 min read


Embrace Generation X for Facebook-able fun
Whilst you can’t ignore the need to attract millennials and younger, there’s an argument that says it’s time to reconnect with 40-50...

Steve Fairhurst
Feb 19, 20205 min read


The best advert ever made.
Is the 1983 Kinder Egg Advert the best advert ever made? I think so. Picture the scene. It’s 1983. I am 15 years old and I’m watching the...

Steve Fairhurst
Jan 20, 20202 min read


How to choose a good advertising agency
I genuinely lie awake at night wondering how people choose agencies and experience tells me that it boils down to one thing.

Steve Fairhurst
Jan 16, 20203 min read


Let's not have a meeting
It will come as no surprise that many people in my line of work love a meeting. Meetings represent a chance to generate billable hours

Steve Fairhurst
Jan 15, 20202 min read


Welcome - there's nothing to see here right now...
Adding a blog does not mean having a blog. Will I be any different to the hoards of people who never write anything at all - ever? Watch...

Steve Fairhurst
Sep 12, 20191 min read
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