About 30 seconds in the case of the new Cazoo ad campaign. I'm a hopeless petrolhead. I love cars and thanks to the influence of my frugal Dad, I love buying...

Whilst you can’t ignore the need to attract millennials and younger, there’s an argument that says it’s time to reconnect with 40-50 somethings and turn up t...

Is the 1983 Kinder Egg Advert the best advert ever made? I think so. Picture the scene. It’s 1983. I am 15 years old and I’m watching the telly. An advert ap...

I genuinely lie awake at night wondering how people choose agencies and experience tells me that it boils down to one thing.

It will come as no surprise that many people in my line of work love a meeting. Meetings represent a chance to generate billable hours

Adding a blog does not mean having a blog. Will I be any different to the hoards of people who never write anything at all - ever? Watch this space. Things w...