Steve Fairhurst
It doesn't take long to be wrong
About 30 seconds in the case of the new Cazoo ad campaign. I'm a hopeless petrolhead. I love cars and thanks to the influence of my...
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Bridge over the river why?
A customer eye view of the world of marketing - the good the bad and the ugly.
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Steve Fairhurst
- Feb 19, 2020
- 5 min
Embrace Generation X for Facebook-able fun
Whilst you can’t ignore the need to attract millennials and younger, there’s an argument that says it’s time to reconnect with 40-50...
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Steve Fairhurst
- Jan 20, 2020
- 2 min
The best advert ever made.
Is the 1983 Kinder Egg Advert the best advert ever made? I think so. Picture the scene. It’s 1983. I am 15 years old and I’m watching the...
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Steve Fairhurst
- Jan 16, 2020
- 3 min
How to choose a good advertising agency
I genuinely lie awake at night wondering how people choose agencies and experience tells me that it boils down to one thing.
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Steve Fairhurst
- Jan 15, 2020
- 2 min
Let's not have a meeting
It will come as no surprise that many people in my line of work love a meeting. Meetings represent a chance to generate billable hours
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Steve Fairhurst
- Sep 12, 2019
- 1 min
Welcome - there's nothing to see here right now...
Adding a blog does not mean having a blog. Will I be any different to the hoards of people who never write anything at all - ever? Watch...
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