Steve FairhurstMar 6, 20202 minIt doesn't take long to be wrongAbout 30 seconds in the case of the new Cazoo ad campaign. I'm a hopeless petrolhead. I love cars and thanks to the influence of my...
Steve FairhurstFeb 19, 20205 minEmbrace Generation X for Facebook-able funWhilst you can’t ignore the need to attract millennials and younger, there’s an argument that says it’s time to reconnect with 40-50...
Steve FairhurstJan 20, 20202 minThe best advert ever made.Is the 1983 Kinder Egg Advert the best advert ever made? I think so. Picture the scene. It’s 1983. I am 15 years old and I’m watching the...
Steve FairhurstJan 16, 20203 minHow to choose a good advertising agencyI genuinely lie awake at night wondering how people choose agencies and experience tells me that it boils down to one thing.
Steve FairhurstJan 15, 20202 minLet's not have a meetingIt will come as no surprise that many people in my line of work love a meeting. Meetings represent a chance to generate billable hours
Steve FairhurstSep 12, 20191 minWelcome - there's nothing to see here right now...Adding a blog does not mean having a blog. Will I be any different to the hoards of people who never write anything at all - ever? Watch...