Steve FairhurstMar 6, 20202 minIt doesn't take long to be wrongAbout 30 seconds in the case of the new Cazoo ad campaign. I'm a hopeless petrolhead. I love cars and thanks to the influence of my...
Steve FairhurstFeb 19, 20205 minEmbrace Generation X for Facebook-able funWhilst you can’t ignore the need to attract millennials and younger, there’s an argument that says it’s time to reconnect with 40-50...
Steve FairhurstJan 20, 20202 minThe best advert ever made.Is the 1983 Kinder Egg Advert the best advert ever made? I think so. Picture the scene. It’s 1983. I am 15 years old and I’m watching the...
Steve FairhurstJan 16, 20203 minHow to choose a good advertising agencyI genuinely lie awake at night wondering how people choose agencies and experience tells me that it boils down to one thing.