Be More Cheetah is a trading brand of The Zest Collective Limited, registered in England, number 04515631
Getting it right since the year 2000

STRATEGY:

We launched the Xerox iGEN3 digital press to UK greetings card retailers such as Hallmark and Moonpig.

 

We decided the best way to show what it could do was to send personalised greetings cards to targeted decision makers. Printed on the iGen3.

 

We created three personalised greetings cards and sent one card a day to 108 carefully targeted individuals.

 

This was followed by a brochure and an invitation to a launch event and demo. 

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OUTCOME: 

27 key decision makers attended, resulting in sales of 9 machines on the demo day. This generated a return of £4.5 million on a £40,000 investment.​