If you've tried something new and it didn't work,
Try something old...
A true story:
We were approached by a gentleman who operates a franchise for a kitchen makeover brand, He was spending £80,000 per annum on Google PPC Advertising and yet his CPA was through the roof!
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We asked if he knew where his perfect customers were. "Yes" came the reply.
We asked if he could profile his perfect customer. "Yes" came the same reply.
So we advised on a direct mail campaign with 'next level' personalisation, so that when it lands, it almost feels like a magic trick.
The only problem now is that he's so busy as a result, I can't pin him down for a case study...
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The reality is that if your audience is 'mature' - let's say 50 + - then there's a strong argument against Digital Activations and in favour of very cleverly put together Direct Mail. You can read an example here.