Be More Cheetah is a trading brand of The Zest Collective Limited, registered in England, number 04515631
Getting it right since the year 2000

Your CRO thinks the teams are aligned. Your CMO agrees. Your Head of Customer Success nods. They're all wrong. Forrester say 82% of executives believe their teams are aligned, but only 35% of the people doing the work agree. That's not just a gap. That's the Grand Canyon. Here's what's happening: Digital channels went from 33% of UK B2B revenue in 2021 to 46% in 2023 Statista . Buyers changed how they buy. But your teams didn't change how they work together. Marketing genera

As it turns out, I've been a Fractional CMO running an FMO for a long long time. Who knew? I have a broad dislike of 'buzzwords and phrases' so I never even bothered to check this one out. But now it's cool to the point where people use it as the lead statement on their LinkedIn profiles... So I'll explain it like so - for the buzzword allergic. The people who laugh too hard at Wankernomics. Most companies in 2026 have the same headache Targets keep going up. Headcount and

Agentic commerce means AI does your shopping. Not “recommends”. Not “suggests”. Buys. You say: “Find me the best 75‑inch TV under £1,500, delivered by Friday.” The agent does the rest. Searches. Compares. Checks reviews. Applies discounts. Pays. The only human action is intent. "Find me this." Find me that." What funnel? No five‑stage journey. Just intent and order. If you’re in sales, that should grab your attention. Because the thing you need to influence is no longer a p

A bloke walks into a bar. He said “ouch”. It was an iron bar. We're all walking into the bar right now. The bar is called AI. And everyone's acting like the place is going to burn down. Remember when everyone thought AI was going to steal all the marketing jobs? That was yesterday. Today, 91% of marketers think AI will actually create MORE jobs. What changed? People stopped panicking long enough to actually think. The chef at the pass Ever been to a Michelin-starred resta