When the world turned 'digital' The world is obsessed with “digital activations”: From social media schedules to Google PPC to intrusive AI suggestions in Microsoft Word: ‘Would you like to write a bedtime story about dinosaurs for an 8 year old?’ – Well no actually, I can’t think of anything more irrelevant. Think of the current obsession with ‘digital’ as a party in full swing. Everyone is drunk and high on coke and everyone is screaming at you all at the same time. You c
