About 30 seconds in the case of the new Cazoo ad campaign. I love internal combustion engines I'm a hopelessly devoted petrolhead. I love cars and thanks to the influence of my frugal father, I love buying cars. I pore over Autotrader in the same way that teenage boys (and older) browse Pornhub. I research categories - which is the best sweet spot between MPG and usable torque? I research prices via Parkers. I research specs, tax bands, CO2 emissions and colour options. Then
