A £4.5 million return on a £40,000 marketing spend
We were challenged to launch the flagship iGEN3 digital press to UK greetings card retailers such as Hallmark and Moonpig. It's innovative personalisation options broke new ground.
WHAT WE DID
We showcased the power of the iGen3 in a direct mail campaign printed on the machine. We created three personalised greetings card teasers and sent one card a day to 108 carefully selected key decision makers. This was followed by a brochure and an invitation to a launch event and demo.
27 key decision makers attended, resulting in sales of 9 machines. This generated a return of £4.5 million on a £40,000 investment.