BACKGROUND

We worked for many years on Thwaites Smooth, Warsteiner and Kaltenberg. In the hard-fought Free Trade sector, Thwaites were up against John Smiths, Stella Artois and Becks. A David v Goliath battle of budgets.

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WHAT WE DID

Branding, packaging and labelling design, advertising, sales promotion / shopper marketing, sales aids, events, mystery shopper activity, dealer loaders, POS materials, merchandising and more. 

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THE RESULTS

Thwaites Smooth sold over 100 million pints, knocking John Smiths out of thousands of free trade accounts.

 

Kaltenberg Hell beat its year one sales forecast by 40%.

 

Warsteiner and Kaltenberg advertising created an increased demand for pure, imported beers.

 

For every £1 that Thwaites spent with us on marketing, they made £27 in return.

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