Thwaites

For every £1 spent with us, Thwaites made £27

BACKGROUND

We worked for many years on Thwaites Smooth, Warsteiner and Kaltenberg. In the hard-fought Free Trade sector, Thwaites were up against John Smiths, Stella Artois and Becks. A David v Goliath battle of budgets.

WHAT WE DID

Branding, packaging and labelling design, advertising, sales promotion / shopper marketing, sales aids, events, mystery shopper activity, dealer loaders, POS materials, merchandising and more. 

THE RESULTS

Thwaites Smooth sold over 100 million pints, knocking John Smiths out of thousands of free trade accounts.

 

Kaltenberg Hell beat its year one sales forecast by 40%.

 

Warsteiner and Kaltenberg advertising created an increased demand for pure, imported beers.

 

For every £1 that Thwaites spent with us on marketing, they made £27 in return.

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