5 Year listings for the brand in Travis Perkins and Jewson

STRATEGY:

The brief was: "Secure us nationwide listings in UK Builders Merchants Travis Perkins and Jewson." 

There were three contenders.​​ We quickly worked out that all three brands were virtual equals on RRP, margins and distribution. But all three were weak on social media.

We knew at least 10-15% of the overall 'judging score' criteria would be based on brand visibility. So we focused our efforts on content on LinkedIn, Instagram, YouTube and Facebook.

Some was aimed at C Suite, some at Manager level and some at lads 'on the tools'.  We also toured the UK delivering demo days in stores to further raise the brand's visibility.

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We used 'lads on the tools' to demo the products too. No actors, no studios, just relatable content from those using the product.

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OUTCOME:

UK-Wide 5 year listings were secured, which now account for 90% of the company's UK turnover.​​​