NOW: Pensions

61% More SME customer sign-ups

BACKGROUND

Auto enrolment is one of the biggest changes to affect workplace pensions. NOW: Pensions chose us to create a campaign to reach SME's who had done little to prepare. Small business owners were not 'getting it'.

WHAT WE DID

We enlisted Stacey Solomon - her simple take on life made complicated aspects of auto enrolment as clear as day. We took to social media, outdoor video billboards and TV through Sky AdSmart targeting. We followed up with a retargeting campaign and a series of easy-to-use online guides.

THE RESULTS

"We saw an immediate impact on the performance of the region versus the UK as a whole. We saw 61% more sign-ups. Net lead growth was up 18%. Given the positive results we are now live with a second campaign."

Kamran Shaik, Marketing Manager, NOW: Pensions

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