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NOW: Pensions

WORKPLACE PENSIONS MADE EASY WITH STACEY SOLOMON

BACKGROUND

Auto enrolment represents one of the biggest mandatory changes ever to affect workplace pensions in the UK. NOW: Pensions chose us to create a campaign to reach SME's who had done little to prepare for the  changes required. The available information from the DWP was  unclear, the terminology used was confusing and small business owners were not 'getting it'.

WHAT WE DID

We enlisted the help of celebrity Stacey Solomon to front the campaign - her simple take on life made the most complicated aspects of auto enrolment as clear as day. We rolled out the campaign to social media, outdoor video billboards and TV through Sky AdSmart targeting so we could easily reach small business owners specifically. We followed up with a retargeting campaign and provided a series of useful easy-to-use online tools where employers could find out their staging dates and request more information.

THE RESULTS

"We saw an immediate impact on the performance of the region versus the UK as a whole. We saw 61% more sign-ups. Net lead growth was up 18%. Given the positive results we are now live with a second campaign."

Kamran Shaik, Marketing Manager, NOW: Pensions

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