BACKGROUND

Mercedes main dealers were losing servicing revenue to an increasing number of independent 'specialist' dealers. Dealerships needed to reconnect with lapsed customers.

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WHAT WE DID

We delivered a direct marketing campaign using innovative personalised print that really stood out.  The pack was sent to lapsed and prospective customers, containing a 'cash back' cheque and reasons why man dealer servicing enhanced the re-sale value of their car. 

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THE RESULTS

The campaign was so successful that we created a twelve week service waiting list within a week of the first mailers going out. The response rate was 18%. The sales conversion rate was 6%.  The average is 1%.

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