BACKGROUND

IPSA, the Independent Parliamentary Standards Authority regulates and publishes MPs' salaries, pensions, business costs and expenses.  They wanted a video that explained what they did.

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WHAT WE DID

We kept it simple. We ensure that the movie passed 'The Daily Mail Test'.  That is to say - if The Daily Mail were ever to enquire about the cost of the movie, the price would not make for a headline worth running. 

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THE RESULTS

We kept the IPSA out of the Daily Mail.

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