IPSA

MP'S EXPENSES - WHAT REALLY HAPPENS REGARDING REGULATION

RESULTS

WE PASSED THE DAILY MAIL TEST - THAT'S ALL WE KNOW

BACKGROUND

IPSA Is the Independent Parliamentary Standards Authority. Independent of Parliament and the Government, IPSA sets and regulates MPs' salaries, pensions, business costs and expenses. They publish all MPs’ claims and expenses.

Our brief was to assure the public that MPs’ use of taxpayers’ money is well regulated and that MPs are resourced appropriately to carry out their parliamentary duties.

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WHAT WE DID

Kept it very simple. We quickly agreed a style and spent just 2 days creating the movie. We had no face to face meetings prior to production, instead using email and phone calls to communicate. And in doing this we passed 'The Daily Mail Test'.

That is to say - if The Daily Mail were ever to enquire about the cost of this project, they would be assured that the impact on the public purse would certainly not make for a headline worth running. As Leonardo da Vinci said "simplicity is the ultimate sophistication".

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THE RESULTS

At the time of writing the hard launch of the movie has been postponed due to ongoing uncertainty over Brexit. My mum always said that Brexit is the most important meal of the day.

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