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IPSA
An explainer video to pass 'The Daily Mail Test'
BACKGROUND
IPSA, the Independent Parliamentary Standards Authority regulates and publishes MPs' salaries, pensions, business costs and expenses. They wanted a video that explained what they did.
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WHAT WE DID
We kept it simple. We ensure that the movie passed 'The Daily Mail Test'. That is to say - if The Daily Mail were ever to enquire about the cost of the movie, the price would not make for a headline worth running.
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THE RESULTS
We kept the IPSA out of the Daily Mail.
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IPSA
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