IPSA

An explainer video to pass 'The Daily Mail Test'

BACKGROUND

IPSA, the Independent Parliamentary Standards Authority regulates and publishes MPs' salaries, pensions, business costs and expenses. 

WHAT WE DID

Kept it very simple. We quickly agreed a style and spent just 2 days producing the movie. In doing this we ensured that IPSA passed 'The Daily Mail Test'.

 

That is to say - if The Daily Mail were ever to enquire about the cost of the movie, the price would not make for a headline worth running. 

THE RESULTS

At the time of writing the hard launch of the movie has been postponed.

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