IPSA

An explainer video to pass 'The Daily Mail Test'

BACKGROUND

IPSA, the Independent Parliamentary Standards Authority regulates and publishes MPs' salaries, pensions, business costs and expenses. 

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WHAT WE DID

Kept it very simple. We quickly agreed a style and spent just 2 days producing the movie. In doing this we ensured that IPSA passed 'The Daily Mail Test'.

That is to say - if The Daily Mail were ever to enquire about the cost of the movie, the price would not make for a headline worth running. 

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THE RESULTS

At the time of writing the hard launch of the movie has been postponed.

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