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Hurtigruten
Doing it for the Polar Bears
STRATEGY:
Hurtigruten offer a unique cruise experience.
There are many things that you can see right now that may not be possible in the years to come.
If the ice caps and glaciers melt - Polar Bears could even become extinct.
So we leaned into it.
Rather than showing the interior and exterior of the ships like every other cruise line, we focused on the views around the ships.
Especially those which might not be available for too much longer.
We combined the best elements of a 'Sale' poster with a message that really hits home.
OUTCOME:
Sales up 24% during the campaign period.
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