Heineken
From world's #3 brewer to world's #2 brewer
Background
We've worked with Heineken for over 20 years. We improve the collaborative relationship between Heineken and its retail partners(Shell, Carrefour, Tesco, Seven Eleven, Ahold, Consum, Aldi, Lidl etc. Interaction between Heineken and its retail partners had been limited to one or two phone calls per year.
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What we do
We created 'Category Development Workshops' in Amsterdam: Video, animation, graphics, slide decks and event support. We also support the global sales team by creating new 'out of home' retail opportunities.
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The results
Quarterly Category Development Workshops where data, insights, market trends and best practice are shared by ten countries in Western Europe. We are not able to discuss results in detail, but after 23 years we are confident that we're adding value.
