5 Year listings in Travis Perkins and Jewson

Background

We were recommended to The Phillips Screw Company's UK Team. The goal was simple: Achieve long-term listings in UK Builders Merchants Travis Perkins and Jewson.  

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What we did

We quickly worked out that in the 'Better' category*, Phillips Screws offered superior performance - but yet in terms of price and logistical matters, all three contenders for the listings were pretty similar. Where we would win is on social media - through a 'quality not quantity' approach. We attended trade shows and were always the first and best with engaging content compared to our rivals.

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The results

We won - the long-term listings were acquired and they now account for 90% of the UK's turnover.​

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*3 Options within the category are defined as 'Good, Better and Best'

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