Unilever
Enabling global agility for brand teams
STRATEGY:
Unilever's Archive and Records Management (UARM) division in Port Sunlight features a 'Discovery Room' where all worldwide brand marketing people are required to visit in person to understand key brands in the Unilever portfolio.
Everyone was expected to attend at some stage: From South America, Asia or the Middle East. This did not align with Unilevers' 'Net Zero' aspirations.
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We created a 'Virtual discovery Room' - an online 3D replica of the actual room, which features Unilever brands on monthly rotation. The room can be explored and all elements are interactive. Based on their intranet, it saved a lot of air miles.
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OUTCOME:
A significant reduction in international travel for key Unilever personnel living overseas. Time saved. Planet saved...(ISH)
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