Litejam

Over $1,000,000 raised on Kickstarter in just 12 weeks

1/5

STRATEGY:

Litejam Guitar has 150 programmable LED lights in the fretboard. Link to a free app via Bluetooth and you can call up any scale / chord or training exercise in any key to light only specific 'viable' notes.

We positioned the brand across 3 distinct customer channels as:

• A ‘must have’ for beginners to accelerate the learning process and stop learners 'giving up'.

• A time saving aid for music teachers, who previously had to draw out / print out scale patterns for lessons

• A great way to ‘get out of a rut’ for experienced players who used the same scale repeatedly in solos

We planned the launch at the NAMM Show in California, designed the branding, social media strategy, PR, Influencer selection and Kickstarter campaign.

OUTCOME:

Over $1,000,000 raised on Kickstarter in just 12 weeks. Distribution pending in Brazil, the UK, USA, Japan, Germany and Mexico.

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