STRATEGY:

Förme make a range of outdoor buildings. Garden Rooms, Luxury Lodges, Pub pods.

 

They existed in a crowded market with well-established competition.

 

We concentrated on build quality and value. The small team built everything by hand.

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We created a headline: 'Welcome to the greater outdoors'.

 

We focused on the value add for the property or business and looked at new revenue streams: Farmers for example.

 

We also targeted 'empty nesters' and the well off.​

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OUTCOME:

Over £3 million in sales in 2 years in difficult trading conditions for the sector.

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