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Camplight
A 200% sales increase in 8 weeks
1/6
STRATEGY:
Camplight take abandoned tents at festivals in the UK, refurbish them and rent them out the following year.
The founders were motivated by environmental benefits, but they still had bills to pay.
So we encouraged them to look at the selfish nature of people and the way their service helped festival goers. Avoiding the 'wheely trolly trek' from car park to campsite.
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We convinced them to start talking about the way they make people's lives easier.
In the messaging, environmental benefits made way for festival-goer benefits.
Anyone who ever taken tents across a muddy Glastonbury site understands.
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OUTCOME:
Impressions were up 2000%. Post engagement up 850%. (Meh.) but Sales up 200%.
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