STRATEGY:

Caline Technology in Shenzhen make great effects pedals for musicians. (Mostly used by guitarists, but we changed that...)

​

A USA hand-made pedal will cost you over £150. Caline make a clone costing £30. They sounded great, but they looked terrible.

​

People buy with their eyes AND their ears. So we re-designed and created new products based on gaps in the market.

 

We gave them cool names and artwork.  We made social media fun and relevant to most 'bedroom players'.

 

We made product demos relevant to the people who were 'ready to buy' Caline, but hated the way they looked. 

​

OUTCOME:

Sales are up 30% since 2022. Because most guitarists really do care about how effects pedals look, not just how they sound. 

​

​