BACKGROUND

Camplight take abandoned tents at festivals in the UK, refurbish them and rent them out the following year. Motivated by environmental concerns not economy, social media reflected this passion.

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WHAT WE DID

Camplight were not talking about how they make campers lives easier. Environmental benefits made way for festival-goer benefits. Anyone who ever carried tents across a muddy Glastonbury site understands. 

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THE RESULTS

Impressions were up 2000%. Post engagement up 850%. Sales up 200%. 

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