A 200% sales increase in 8 weeks
Camplight take the 1 in 4 tents abandoned at festivals in the UK, keeping those that can be cleaned, then rent them out the following year. Motivated by environmental concerns not economy, social media reflected this passion.
WHAT WE DID
A review of their social media revealed that Camplight were not talking about how they make campers lives so much easier. Social media would now talk about the environmental benefits of Camplight, but should also about convenience. Anyone who has ever carried tents across a muddy Glastonbury site understands.
Impressions were up 2000%. Post engagement up 850%. Sales up 200%.