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Camplight
A 200% sales increase in 8 weeks
BACKGROUND
Camplight take abandoned tents at festivals in the UK, refurbish them and rent them out the following year. Motivated by environmental concerns not economy, social media reflected this passion.
WHAT WE DID
Camplight were not talking about how they make campers lives easier. Environmental benefits made way for festival-goer benefits. Anyone who ever carried tents across a muddy Glastonbury site understands.
THE RESULTS
Impressions were up 2000%. Post engagement up 850%. Sales up 200%.




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