Lite Jam

$650,000 raised on Kickstarter in 3 weeks

BACKGROUND

Caline recommended us to an entrepreneur - also a distributor in Thailand. He invented a guitar with 150 flush fitted LED lights in each note position, controlled by a free App to reveal chord shapes and scales in any key. You simply pair with the guitar via Bluetooth and then you have complete control over those LED's

WHAT WE DID

Brand design and naming, positioning, Brand ID Manual, video, web, social media, event management - including the NAMM Show launch event in Anaheim, California.

THE RESULTS

Over $650,000 raised on Kickstarter in just 3 weeks. Distribution deals pending in Brazil, Colombia, Europe and Australia and New Zealand.

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