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The Prep Chefs are AI:
The Executive Chef is human…
When describing the value of AI in strategic marketing terms, an analogy that I turn to increasingly often is that of the Michelin Starred Restaurant.
It isn’t the Executive Chef who makes your dinner. It is a team of Station Chefs or ‘Prep Chefs’. They make the sauces; they prepare the vegetables and pin-bone the salmon. Effectively, they ‘make your dinner’.
Think of the Prep Chefs as AI tools and platforms. I make this point to all Marketing Managers, In-house team bosses and even Sales Directors:
Humans (you and I) shall always remain the Executive Chefs - at least until the AI's become self aware and potentially kill us all... We shall continue to design the menu. We shall continue to check every dish at the pass to ensure it is exactly as per your vision, or it goes back to the kitchen to be made again. It's referred to as ‘a human in the loop’. And an experienced human at that. AI in isolation doesn’t solve anything: It merely accelerates the good - or the bad.
Meanwhile, AI should be pin boning some salmon in record time… AI has a unique role to play in accelerating the speed at which laborious tasks can be accomplished. The research, the data gathering, seeing the patterns develop… But it requires an expert to put everything into context. Take our agility audit to see how ready you are for the future…
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